A: Kids or children of young age.
2: What do you think are the main key messages that the clip is trying to communicate?
A: It is to tell kids about the CFL and Incandescent Bulbs, timers, motion sensors and many more, and to make the kids conserve energy by turning off anything that isn't being used and to change incandescent bulbs to CFL bulb.
3: Do you think the clip is effective? Why or why not?
A: Yes, and that is because the clip is informative and it is easy to understand, which is especially important if the target audience are kids.
4: How do you think the messaging/clip could be further improved?
A: Tell could ask kids and children into the clip and also show the improvement in the changing of the light bulbs and the timer/motion sensor in use.
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